Vicente and Jose Lamadrid Piedra created the Jose L. Piedra as a commercial brand in 1880. Their cigar factory was at Calle Maximo Gomez No. 5 in Remedios, in the tobacco-growing area of Vuelta Arriba, in what is now Sancti Spiritus Province. After the Cuban Revolution, the brand was launched very successfully as a product popular among demanding Cuban smokers. This brand is known for its simple packaging-in cardboard boxes and cellophane-wrapped bunches. It comes in a medium size, with a pleasant aroma and slightly strong and typically Cuban taste.